The Importance Of Being Updated

Right after that Fanta post, more pretty cases to talk about!

Fanta developed a shiny new image this month, and now it’s Bounce’s turn. And Tide’s. Aaand General Mills’. So besides showing you what they now look like, I thought this would be a good chance to talk about that sensitive issue that I always want to discuss besides branding: rebranding.

New times, strategies and ideas call for a new way to show a change. For these brands, they didn’t opt for a whole new design, and they also didn’t go for the easy fix of adding new elements to an old design. They did what good brands are supposed to do: they improved their look.

With consumers turning more sophisticated, looking for something they can relate to, and recognizing marketing efforts, the redesign trend is finally being adopted by big brands.

Rebranding is no surprise these days. Rethinking current branding strategies through simpler and friendlier design can lead to making that connection you want your customers to feel with your brand, to stay in their minds, to try you out.

None of these brands made any big moves, their colors are the same, and the product’s feeling and target also remained alike; but their their logos received soft design touches, while their packaging evolved to adjust to new markets.
Their new face now talks about modern times, for consumers that are evolving as well.

So, see the importance of being updated? And more importantly, see the importance of listening to me every once in a while? Wink.