Brand new (literally) by The Office in San Francisco, the Fanta redesign is all orange/70s fun.
Adventurous, playful, and such (they call it). I call it Fantabuloso!
Plus I like it that they honor the countries they sweeten, using their Fanta Mundo [World] concept: cute illustrations that identify different regions like “Thai Mango” or “China Melon”. Awww marketing!
Now the proof!
Old logo / new logo:
Old cans / new cans:
Old bottles / new bottles:
Fanta Mundo:
Fanta… something:
Sources: The Dieline, Underconsideration.
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The Importance Of Being Updated « Nudos En El Pelo™ // October 22, 2008 at 3:00 am
[...] 22, 2008 · No Comments Right after that Fanta post, more pretty cases to talk [...]